Harry Frankfurt's little book On Bullshit seems to have been selling briskly. I have seen it listed as a bestseller on some of the lists in any given week. Bullshit is becoming a fertile tool for fashionable social criticism, although it seems to be falling back into its old usage of an epithet. People are jumping on the honeywagon, talking about the things things they don't agree with as "bullshit". Do some kinds of bullshit smell worse than others?
A couple of weeks ago, the Free Press published a review of Laura Penny's book Your Call is Important to Us - The Truth about Bullshit. According to the reviewer, Penny quotes Frankfurt and applies the idea of bullshit to the way companies and bureaucracies treat their customers and clients, and to American politics, foreign and domestic. She is politically on the left, vaguely anti-American.
The book is being promoted like a new book, but it's actually a quality paperback release, by McLelland & Stewart of a book originally published Your Call Is Important to Us: So Why Isn't Anyone Answering? published by Macfarlane, Walter & Ross as (ISBN ISBN 1-55199-092-X). Macfarlane, Walter & Ross was a non-fiction publisher, sold by Stoddard to McLelland and Stewart before some of the turmoil in the Canadian book trade in the last decade. M&S announced it was shutting down that division in April 2003. I haven't been able to find when the original edition of Your Call is Important to Us was published. Most bookstores don't list it, or list it as unavailable. Some bookstore catalogues have obviously incorrect publication dates - they are in the future. Some pages that say it was published in April or September 2004, which may be more accurate. It's a nearly dead Canadian book on the back list, revived by good marketing, riding the bullshit wave. The author owes something to some of the business bullshit of her publisher and agent.
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